In 2016 Montgomery Town Council was awarded £49,000 from the Arwain fund (50% EU and 50% Welsh Government) to cover the employment and overheads of a Development Officer for the 3-year Destination Montgomery project.
The project’s aim is to add to the sustainability of Montgomery which relies heavily on tourism for its income. Specific goals are to encourage those who visit the town to stay, or stay for longer, and to develop the town’s tourism offering to include structured activities based on the natural and built heritage of the area.
Appointed in March 2017, the Development Officer’s role is to co-ordinate increased tourism and awareness of what Montgomery offers as a destination. The officer must deliver four specific outcomes which are: to develop the Montgomery Trails as a sustainable tourism resource, extend the programme of annual events taking place in the town, market the Town Hall as a venue and develop and promote Montgomery as a unique wedding and celebration location.
With 11 Montgomery Trails successfully launched in May 2018 and Geocaching in August 2018, the Development Officer is presently making progress on completing the remaining objectives. The project will end in March 2020.
The Town Hall Committee is a committee of the Town Council, and its main function is to make recommendations to the Town Council about the town’s major asset, its beautiful and historic Town Hall.
In addition, members of this committee have applied for grants for work and equipment in the Town Hall, have organised public consultation about changes, and continue to work in partnership with other groups in town to make sure the Town Hall remains an asset for the town.
Currently the Town Hall is undergoing substantial improvements to make it even more attractive and suitable as a venue for community, social, fundraising and commercial events.
With its natural attractions of varied, unspoilt landscape, rich cultural heritage and a network of Rights of Way, Montgomery stands in an Outstanding Registered Historic Landscape and the Montgomery economy benefits immensely from tourism.
Two museums, unique shops, a Charter Market, independent catering businesses and local food and drink further enhance the town. The Tourism Committee was established to ensure effective, joined-up promotion; to link in with the wider Mid Wales tourism offer and promotional opportunities; and to be a catalyst to developing a range of events, making Montgomery truly a ‘Town for all Seasons’ for visitors and residents alike.
The Committee consists of four councillors with an interest in tourism development. The monthly meetings are open to the public and we welcome input from the community with ideas for events or promotion by prior arrangement with the Chair or Town Clerk.
The Committee has a small budget from the Precept used for tourism organisation membership, maintenance of the Tourist Information area near the Pound and promotion of events.